| SEMESTER 1 |
Week 3-12
e-Business Development(1)
An introduction into how business orginations operate and an exploration into how to develop an e-business |
Week 12-20
Market for eCommerce (7)
A board based investigation of the principles of marketing and promotion with special relevance to e business |
Internet Studies (3)
A comprehensive introduction to the evolution,terminology applications and context of the internet. |
Market Planning and Intelligence
for eCommerce (10)
An opportunity to apply internet-marketing planning models and theries to market planning in the context of chosen business |
| SEMESTER 2 |
Week 1-10
eCommerce Technology (2)
A practial introduction to technologies that underpin the internet including the role of database |
Week 11-20
Web Design
An introduction to the skills required to design , construct and manage effective e-commerce interfaces |
Week 1-20
Introduction to Programming (13)
A practical introduction to disciplines of programming in an appropriate web application language |
Week 1-20
Programming Principles (14)
A complement to 'Introduction to Programming' introducing operating environments and the use of multimedia. |
Developing Personal Skills (unit 16)
An opportunity for assessment and development of the organisational,management,educational and personal knowledge and skills necessary to promote a
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| SEMESTER 3 |
Week 1-10
Integrated Marketing Comms In eCommerce
A focus on the internal systems and challenges to marketing management that are necessary to exploit the internet |
Week 11-20
eMarketing Processes (8)
An opportunity to assess the application of internet technologies to the marketing strategy for an eBusiness |
Data Analysis and Database Design (15)
A practical exploration of the database design and implementation skills necessary for a variety of tasks including querying and report writing |
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| SEMESTER 4 |
Week 1-20
Data Handling and analysis (12)
An introduction to the stragies,systems,policies,procedures and techniquies necessary for a business to obtain competitive advantage. |
Week 1-20
Data Handling and analysis (12)
A practical exposure of spreadsheets and other appropriate statistical and graphical business information.
Global Market Place (11) An examination of the internal business environment, its cultural and potical context and the oppurtunities and |
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| eCommerce Project (4) |
| A major piece of development work to apply the knowledge and skills obtained through the course to a viable and realistic eBusiness scenario.The project can |
| Developing Personal Skills (unit 16) |
| An opportunity for assessment and development of the organisational,management,educational and personal knowledge and skills necessary to promote a |
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